Just as a marketing strategy provides focus and direction for your marketing program, a selling strategy provides your sales team with a roadmap for developing profitable top line revenue. We stress profitable because most industrial organizations have limited sales & marketing funds. As a result, your sales team needs to focus on prospects who provide revenue at margins that enable you to meet your corporate profitability goals. We'll help you develop a selling strategy (and selling tools) that fit your specific needs and situation. Some typical 'real world" strategies include:

• Leveraging existing customer relationships into new opportunities within the same company or the customer's sister companies.
• Leveraging existing products by finding prospects who use or need those same kinds of products.
• Targeting specific customers of your competitors who you know are being underserved or poorly supported by a competitor.
• Putting more feet on the street (without adding overhead) by developing or expanding your independent rep program
• Finding new applications and markets (and specific prospects) for existing products
• Diversifying into adjacent markets
• And more....lots more.

Once your selling strategies have been established, we will help you develop the selling tools you need to implement them...tools like:

• Cold Call E-mails
• Single Page Snapshots
• Supplier Evaluation Checklists
• Telephone Scripts For Follow Up Calls
• Voice Mail Messages
• Sales Call Questions
• Lead Generation & Management Program
• Sales Presentations Geared To Each Customer Segment
• Product Literature
• Hopper Programs To Nurture Prospects Through The Sales Funnel
• Trade Show Strategies & Support
• Collateral Materials
• Website Development And Marketing
• Public Relations & Editorial Marketing Programs
• Industrial Advertising
• Direct Marketing
• Industrial Engineering Blogs
• Webinars
• Social Media Marketing Via
• Distributor And Independent Rep Support Programs
• Building And Managing A Customer And Prospect Database