This report is designed to help businesses and marketers understand the current usage and results of inbound marketing. This report is based on a January 2012 survey of 972 professionals familiar with their business' marketing strategy.

A study of 4,000 Hubspot customers analyzes the relationship between blogging, landing pages, website pages and the reach of Facebook & Twitter on a website%u2019s ability to generate traffic and qualified leads%u2026here%u2019s some key takeaways for engineered products companies.

Social media offers an opportunity to engage in conversations with your audiences: customers, prospects, industry followers and others. This study from Globaspec discusses how some industrial companies use social media to discover what people are saying about their company--both good and bad--and use those discoveries to improve their company image, positioning, products and policies.

This whitepaper from Globalspec discusses what leading edge industrial marketers are doing to generate qualified leads and differentiate themselves from the competition.

In July 2011, GlobalSpec conducted a survey of its registered user base of engineering, technical, manufacturing, and industrial professionals. The GlobalSpec Tenth Annual Industrial Indicator Survey provides an understanding of how current U.S. economic conditions are impacting organizations in the industrial sector.

This study from Miller Heiman was done in 2007 but its key messages are still relevant and instructive to manufacturers of engineered products.

This Best-practice Report from APQC is, in a nutshell, about how organizations provide one version of the truth to their employees serving customers and another version to customers serving themselves and/or in their interactions with customer service representatives.